Mass mail hits everyone. Converts almost no one.
Blasting entire zip codes assumes every homeowner is equally likely to buy. They're not. Most will never need your service this year.
● Live Webinar · Friday, April 3rd
The Most Advanced
Targeting in Home Services.
Mail to Only the 3% Most Likely to Buy.
Predictive Targeting is the future of direct mail, and it's only available with SendJim. Eliminate 97% of wasted spend before you print a single postcard.
→ The most advanced direct mail targeting ever built for home services
→ Category-defining technology — not available anywhere else
→ This is where contractor marketing is going. We're already here.
97%
Waste Eliminated
250+
Data Attributes
Top 3%
Buyers Identified
Join us!
Friday, April 3rd, 2026
12 pm Eastern
9 am Pacific
9 am Pacific
THE PROBLEM
Most Direct Mail Wastes
90% of Your Budget.
You're already paying to reach homeowners. But 80–90% of that spend hits people who will never call you.
That's not a creative problem. That's a targeting problem.
100 Homes in your target area
Likely buyers (3%)
Wasted spend (97%)
🎯
💸
You're paying for 97 rejections to get 3 opens.
Every wasted mail piece is CAC you can't recover. The waste isn't random — it's predictable. And predictable waste is preventable.
📊
List quality drives 50% of postcard performance.
Our own data shows it. Creative matters. Offer matters. But who you mail matters most. Better list = better ROI before you change a single thing.
THE TARGETING EVOLUTION
Contractor Marketing Just Took
Its Biggest Leap Forward.
Contractor marketing just took its biggest leap forward.
Every stage gets more precise. Every stage reduces waste. This is where we are now.
1
Stage 1
Spray & Pray
Mail entire zip codes. Hope someone responds.
~5% accuracy
2
Stage 2
Radius Bomb
Mail around real jobs with 20+ property filters. Reduces waste by 60%.
60% waste cut
3
Stage 3 — NEW
Predictive Targeting
AI analyzes 250+ attributes. Mail only the top 3% most likely to buy.
97% waste cut
HOW IT WORKS
Lookalike Audiences.
For Direct Mail.
Similar to digital ad lookalike audience — now applied to your physical mailbox campaigns.
Disposable Income
Real spending capacity, not just reported income.
Family Profile
Ages of children, household composition.
Psychographics
Personality patterns, lifestyle indicators, values.
Vehicle Ownership
Type, age, and value of vehicles in the household.
Property Signals
Age, value, size, and ownership history.
Interests & Habits
Magazine subscriptions, cultural activities.
250+
data attributes analyzed per household to predict buying behavior.
We analyzed thousands of real customer profiles across home service industries. The model identifies what they have in common — then finds more homeowners just like them in your market.
1
Build the profile
Thousands of real buyer records analyzed across roofing, painting, landscaping, pest control, and more.
2
Identify the patterns
250+ attributes studied. The model finds what buyers have in common that non-buyers don’t.
3
Find the lookalikes
In your specific service area, the model identifies the top 3% of homes that match the buyer profile.
4
Mail with precision
You send fewer pieces, to better prospects, at a lower effective CAC. More jobs. Less waste.
THE WEBINAR
What You'll Walk Away With.
Here's what's on the agenda.
01
Why most contractor marketing wastes 80–90%
The structural reason broad targeting fails — and why better creative can't fix a bad list.
02
How predictive modeling identifies top buyers
The methodology behind the model. What signals actually predict who buys home services.
03
The 250+ attributes that predict buying behavior
Not demographics alone. Psychographics, lifestyle signals, and behavior patterns that matter.
04
Live demo of Predictive Targeting in action
See the technology run. Watch a real service area get filtered down to the top 3% of buyers.
05
How to stack it with Neighbor Mailings
Predictive Targeting + automated neighbor sequences = neighborhood domination on autopilot.
06
The ROI math — fewer pieces, more jobs
See the real numbers. Less spend per campaign. Higher response rate. Better CAC. Same territory.
SEE IT IN ACTION
From setup to send — in minutes.
This is what Predictive Targeting actually looks like inside SendJim. Simple interface. Powerful technology behind it.
STEP 01
Choose Your Targeting Method
Select Predictive Targeting to maximize ROI — or choose Radius Bomb for manual control. The platform makes it easy to pick the right approach for your campaign.
STEP 02
Set Your Radius & Target Industry
Enter your service address, set your radius, and select your industry. The model uses real buyer behavior patterns specific to your trade — roofing, landscaping, pest control, and more.
STEP 03
The Model Goes to Work
SendJim applies predictive models across 250+ data attributes to score every home in your radius. Takes seconds. Identifies the highest-probability prospects in your service area.
STEP 04
Mail Only Your Top Prospects
Results are tiered by conversion probability — Very Hot, Hot, Warm, and Cold. Start with Very Hot only for maximum ROI, or expand tiers to reach more of your market. You control the spend.
YOUR WEBINAR HOST
Meet Your Host —
The Operator Who Helped
Shape This Technology.
If you're running direct mail campaigns and want better return on every dollar — this webinar is for you. Especially if you're already familiar with Lookalike Audiences on Meta and want that same precision in your physical marketing.
Daniel Dixon
CEO OF SENDJIM
HOME SERVICE BUSINESS OWNER
As CEO and Product Owner, Daniel worked directly with SendJim’s software engineers and data scientists to shape Predictive Targeting into what it is today — bringing the operator’s perspective to every decision. He knows what contractors actually need because he is one.
His most recent home service company, My Garage Floor Guys, grew to over $2M in annual revenue in less than 5 years — automated by SendJim’s hyper-targeting tools. He’s also been featured on the popular Jobber Podcast 4 times. When Daniel talks about this technology, he’s speaking from the operator seat — not the boardroom.
$2M+
Annual revenue ·
My Garage Floor Guys
My Garage Floor Guys
100%
Powered by
SendJim targeting
SendJim targeting
Multi
Home service
businesses owned
businesses owned
WHO SHOULD ATTEND
Built for Operators Who
Care About ROI.
If you're running direct mail campaigns and want better return on every dollar — this webinar is for you.
Especially if you're already familiar with Lookalike Audiences on Meta and want that same precision in your physical marketing.
Roofing
Painting
Landscaping
Pest Control
Window Replacement
HVAC
Exterior Cleaning
Solar
Remodeling
3%
of homes in your area are likely buyers
Waste reduction vs mass mail
97%
Waste reduction vs Radius Bomb
+37%
Data attributes analyzed
250+
Cost to attend
Free