In this episode of The Money Lever Podcast, Josh Latimer breaks down one of the most misunderstood ideas in marketing: how customers are actually acquired. He explains that there are only two real ways to get new customers. You either spend time or you spend money. Sometimes it is a mix of both, but the key is understanding which lever you are pulling and doing it intentionally. 

Josh walks through real-world examples like door knocking, showing how time-based marketing becomes powerful once it is measured, tracked, and reverse engineered. When you know how many doors lead to conversations, estimates, and sales, you can turn effort into a predictable money lever instead of random hustle. 

He also shares how he built early momentum using handwritten postcards and neighborhood saturation, eventually turning that process into a scalable system. Whether you are knocking doors, running direct mail, or using paid ads, Josh emphasizes that marketing only becomes powerful when it is measured and refined. 

The episode closes with practical marketing fundamentals you can apply immediately, including timing, targeting, design, and offers. The message is clear: growth does not come from guessing. It comes from understanding your numbers, mastering your lever, and committing to consistent execution.