In this episode of The Money Lever Podcast, Josh Latimer takes a contrarian approach to “mindset” and explains why most business owners stay stuck even when they’re making money. He breaks down three mindset identities he sees repeatedly—orphan, son/daughter, and king/queen—and why these aren’t tied to revenue level but to internal programming, fear, and identity. 

Josh explains how an orphan mindset is driven by survival, scarcity, and the feeling that disaster is always around the corner—even when life is objectively stable. A son/daughter mindset represents comfort and safety, often avoiding risk and growth to prevent failure. The king/queen mindset is the shift into ownership, purpose, leadership, and responsibility—where growth becomes normal instead of scary. 

He shares powerful examples to show how your beliefs shape your reality, including a research story where people believed they were being judged for a “scar” that wasn’t even there—proving how perception drives experience. He also revisits the concept of identity range: the financial zone your nervous system feels “safe” in. When people fall below their low number, they hustle to get back into range. But when they rise above their high number, they often self-sabotage—spending impulsively or making chaotic decisions—just to return to what feels familiar. 

This episode is a wake-up call: business growth isn’t just tactics. It’s who you believe you are, what you believe you deserve, and whether you’re willing to stop playing small.