In this episode, Josh Latimer breaks down the most overlooked lever in business growth: frequency. Drawing from his experience selling a cleaning company to private equity, Josh explains why the people who do the least physical work often make the most money and how they instantly increase the value of businesses they acquire. 

You will learn how frequency fits inside the FRAP framework and why increasing how often customers buy is the fastest way to close your revenue gap. This episode shows how to collapse time, create predictable cash flow, and make selling feel easier by using systems private equity firms use every day.