Josh breaks down choice architecture the behind-the-scenes science big brands use to shape what people buy and shows how small business owners can use the same principles to increase average ticket fast. 

You’ll learn why simply switching from a la carte to packages can instantly double revenue per job, how package naming creates perceived value, why you should present the most expensive option first, and how a high-ticket decoy offer can steer customers toward your “real” best-seller while building trust at the same time. 

This episode is about making more money with your brain than your back—using choreography, framing, and pricing psychology to turn your existing services into a predictable money lever.