In this episode of The Money Lever Podcast, Josh Latimer flips the script on competition and explains why obsessing over competitors is one of the fastest ways to stay stuck. Instead of fear based thinking, Josh breaks down how competition actually educates the market, lowers your customer acquisition cost, and makes it easier to sell at premium prices. 

Drawing from real stories including starting a window cleaning business out of a trailer park and later selling it to private equity, Josh shows why markets with no competitors are harder, not easier. He explains how competitors normalize demand, create bandwagon effects, and ultimately work in your favor if you know how to think differently. 

This episode is about mindset, leverage, and learning how to stop fighting the market and start using it.