What a $240-a-month Handwritten Card program returned for a garage floor coating company: $10,000
A garage floor coating company in Franklin, Tennessee sends a handwritten card to every customer who gets a quote over $3,000. At $240 a month, the program has generated $10,000 in revenue and increased its conversion rate by 10%, a 41x return.
What the campaign produced
$240/mo
Total Cost
↑10%
Conversion Rate
$10,000
Revenue Generated
41X
ROI
The numbers behind the numbers
Annual cost at $240/mo
$2,880
What is Handwritten Card?
A short personal note written with a ballpoint pen, mailed in a hand addressed envelope with a real stamp on it. It looks like it came from a person, so it gets opened instead of sorted onto the pile with the flyers, and SendJim can trigger it off any customer status in your CRM so it goes out on its own. See how this service works.
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