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The only platform that knows which 3% of homeowners will buy next

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Predictive Targeting.

Lookalike audiences.
For direct mail.

The Most Advanced Targeting in Home Services. Mail only the top 3%
most likely to buy.

See it on your market →
Join us!
Friday, April 3rd, 2026
12 pm Eastern
9 am Pacific
MapSatellite
Analysis Complete
Select Target Tiers
🔥 Best results: Mail to Very Hot only
Very Hot Prospects
Highest conversion probability
Up to 4x more likely to buy
4,284
Hot Prospects
Strong conversion potential
2-3x more likely to buy
6,786
Warm Prospects
Moderate conversion potential
Above average likelihood
4,580
Cold Prospects
Low conversion probability
39,363
Sending to: 4,284 addresses
250+ data points analyzed
250+
Data attributes per household
3–6%
Top buyers surfaced per market
4.8×
Better response vs. demographics
~95%
Wasted mail eliminated
The Problem

Most direct mail wastes 90% of your budget.

100 homes in your target area
Likely buyers (3%)
Wasted spend (97%)

You're already paying to reach homeowners. But 80 to 90% of that spend hits people who will never call you. That's not a creative problem. That's a targeting problem.

Mail Only the Top 3% Most Likely to Buy

HOW IT WORKS

Lookalike Audiences.
For Direct Mail.

Similar to digital ad lookalike audiences — now applied to your physical mailbox campaigns.

Disposable Income

Real spending capacity, not just reported income.

Family Profile

Ages of children, household composition.

Psychographics

Personality patterns, lifestyle indicators, values.

Vehicle Ownership

Type, age, and value of vehicles in the household.

Property Signals

Age, value, size, and ownership history.

Interests & Habits

Magazine subscriptions, cultural activities.

250+

data attributes analyzed per household to predict buying behavior.

We analyzed thousands of real customer profiles across home service industries. The model identifies what they have in common, then finds more homeowners just like them in your market.

  1. 1

    Build the profile

    Thousands of real buyer records analyzed across roofing, painting, landscaping, pest control, and more.

  2. 2

    Identify the patterns

    250+ attributes studied. The model finds what buyers have in common that non-buyers don't.

  3. 3

    Find the lookalikes

    In your specific service area, the model identifies the top 3% of homes that match the buyer profile.

  4. 4

    Mail with precision

    You send fewer pieces, to better prospects, at a lower effective CAC. More jobs. Less waste.

The 50/30/20 Rule

The list is half the battle. Literally.

Our data scientists analyzed thousands of postcard campaigns across dozens of home service verticals. The breakdown is consistent: who you mail matters more than anything else you put on the card.

Predictive Targeting attacks the variable that controls half your response rate. Every other optimization works downstream of this.

Fix the list. Then worry about the postcard.
LIST
50%
OFFER
30%
CREATIVE
20%
Where It Fits

Choose your targeting method.

Four tools. Each built for a different job. Pick the one that fits the campaign.

Maximize ROI

Predictive Targeting

Find homeowners up to 4.8× more likely to buy
View Features
  • Data-driven buyer ID. Predicts buyer intent, not just demographics.
  • Top 3% surfaced. 250+ attributes analyzed per household.
  • Tier-based selection. Very Hot only, or expand to Hot + Warm.
  • Higher ROI, lower waste. Skip people who will never buy.
  • Any home service vertical. Roofing, HVAC, landscaping, and more.
Maximum Control

Radius Bomb

Full manual control over your targeting
View Features
  • Draw custom shapes. Circles or freehand on the map.
  • 20 filters. Home value, property age, estimated income, and more.
  • Hand-pick addresses. Review and select the exact homes you mail.
  • Local campaigns. Target streets, subdivisions, and neighborhoods you know.
  • Familiar workflow. Same Radius Bomb tool you already use.
Maximize Reach

EDDM

Every Door Direct Mail blanket coverage
View Features
  • Lowest cost per postcard. Printing and USPS delivery included.
  • No address list needed. Mail every door on a carrier route.
  • Simple setup. Choose routes and blanket entire neighborhoods at once.
  • Fast turnaround. Typical delivery in 10 to 17 days after submission.
  • Best for saturation. Brand awareness, grand openings, full-area plays.
Maximize Visibility

Neighbor Mailing

Work one house. Market to 25 around it.
View Features
  • Triggered automation. Postcards fire when a job closes.
  • Proximity targeting. Mail homes within a set radius of active work.
  • No list building. Your jobs become the targeting input.
  • Visual social proof. Neighbors see the work and the postcard.
  • Compound revenue. Turn one job into the start of the next five.
See How It Works
FAQ

What operators ask us most.

How is Predictive Targeting different from Radius Bomb?
Radius Bomb mails in a custom geofenced shape and then allows you to filter out certain homes based on 20+ property filters. It reduces waste by roughly 60%. Predictive Targeting scores every home in a mile radius in your service area against 250+ attributes and identifies the top 3% most likely to buy, cutting waste by 97%. Our Success Managers can help you assess which type of targeting would be best for your particular business in your specific service area.
What data is used to score homes?
250+ attributes per household, including property signals, disposable income, family profile, vehicle ownership, psychographics, and lifestyle behavior. The model is trained on thousands of real home service buyers, so it's specific to the trades, not generic consumer data.
Is this AI?
It's predictive modeling and data science. We analyze real buyer profiles across roofing, painting, landscaping, pest control and more, then identify the homes in your market that match those patterns. Think lookalike audience. Applied to mailboxes instead of feeds.
How much does it cost?
Predictive Targeting is available on our Pro plan and above. See full pricing on our pricing page, or talk to our team on a demo for a recommendation based on your service area and campaign volume.

Start finding your top 3% today

See what Predictive Targeting looks like on your actual service area. We'll pull a sample list and show you the attribute breakdown on a demo call.

Book a demo →