What a $15,751 EDDM campaign returned for a painting company: $361,968 in opportunity value
A painting company in Westchester County, New York mailed 18,450 EDDM cards for $15,751 and generated 31 quotes worth $361,968 in opportunity value. So far $35,006 of that has closed, with $243,070 still pending, a 3x return to date.
What the campaign produced
18,450
Cards Sent
$15,751
Total Cost
31
Quotes
$35,006
Immediate Revenue
$243,070
Pending Revenue
$361,968
Opportunity Value
3X
ROI
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail is a USPS program that delivers by postal carrier route instead of by address. You pick the routes covering the neighborhoods you want and every mailbox on them gets your card, with no list to buy or keep clean, and postage costs less per piece than addressed mail. See how this service works.
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