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How an EDDM campaign produced a 6x ROI for a roofing and gutter company

Superior Exteriors in Northern Michigan mailed 40,000 EDDM cards for $17,640, generating 27 calls and 9 completed jobs worth $105,000 in revenue, a 6x return.

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What the campaign produced

40,000
Cards Sent
$17,640
Total Cost
27
Calls
9
Jobs
$105,000
Revenue Generated
6X
ROI

What is Every Door Direct Mail (EDDM)?

Every Door Direct Mail is a USPS program that delivers by postal carrier route instead of by address. You pick the routes covering the neighborhoods you want and every mailbox on them gets your card, with no list to buy or keep clean, and postage costs less per piece than addressed mail. See how this service works.

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