What a $9,147 EDDM campaign returned for a Christmas light installation company: $22,455
Moore Christmas Lights in Dandridge, Tennessee mailed 26,000 EDDM cards for $9,147 and generated $22,455 in revenue, a 2.5x return so far, with an estimated lifetime ROI of 10x.
What the campaign produced
26,000
Cards Sent
$9,147
Total Cost
10X
Estimated Lifetime ROI
$22,455
Revenue Generated
2.5X
ROI
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail is a USPS program that delivers by postal carrier route instead of by address. You pick the routes covering the neighborhoods you want and every mailbox on them gets your card, with no list to buy or keep clean, and postage costs less per piece than addressed mail. See how this service works.
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