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How an EDDM campaign produced a 5.2x ROI for a garage floor coating company

A garage floor coating company in Franklin, Tennessee mailed 2,500 EDDM cards and completed 2 jobs from the campaign. It cost $1,450 and generated $7,542 in revenue, working out to $725 per completed job and a 5.2x return.

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What the campaign produced

2,500
Cards Sent
$1,450
Total Cost
2
Jobs Completed
$7,542
Revenue Generated
5.2X
ROI

The numbers behind the numbers

Cost per card mailed$0.58
Cost per completed job$725

What is Every Door Direct Mail (EDDM)?

Every Door Direct Mail is a USPS program that delivers by postal carrier route instead of by address. You pick the routes covering the neighborhoods you want and every mailbox on them gets your card, with no list to buy or keep clean, and postage costs less per piece than addressed mail. See how this service works.

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