How a Neighbor Mailing campaign produced a 12x ROI for a pest control company
New Jersey Pest Control Company mailed 12,347 Neighbor Mailing postcards for $12,224 and generated 55 leads and 38 new customers, worth an estimated $152,000 in revenue based on a $4,000 average customer lifetime value. That works out to $222 per lead, $322 per customer, and a 12x return.
What the campaign produced
12,347
Cards Mailed
$12,224
Total Cost
55
Leads
38
Customers
$152,000
Revenue Generated
12X
ROI
The numbers behind the numbers
Cost per lead
$222
Cost per customer
$322
What is Neighbor Mailing?
An automated SendJim campaign that mails a postcard to the homes surrounding a job site as soon as the work is completed, using the visible job itself as social proof for nearby homeowners. See how this service works.
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