What a $7,340 EDDM campaign returned for a Christmas light installation company: $35,000 in year one
One Day Christmas Lights in Wellington, Florida sent 3 EDDM mailings of 4,943 cards each for $7,340 total and generated $35,000 in revenue in the first year, a 4.7x return. Assuming 4 seasons of customer retention, the campaign's estimated lifetime value is $140,000.
What the campaign produced
3 mailings of 4,943
Cards Sent
$7,340
Total Cost
$140,000
Lifetime Value
$35,000
Revenue Generated
4.7X
1 Year ROI
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail is a USPS program that delivers by postal carrier route instead of by address. You pick the routes covering the neighborhoods you want and every mailbox on them gets your card, with no list to buy or keep clean, and postage costs less per piece than addressed mail. See how this service works.
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