What a Radius Bomb cost an exterior cleaning company per job: $183
An exterior cleaning company in Oxford, Michigan mailed 5,280 Radius Bomb postcards. The campaign cost $4,200 and produced 38 leads and 23 completed jobs worth $30,800. That works out to $110 per lead, $183 per completed job, and a 7X return.
What the campaign produced
5,280
Cards sent
$4,200
Total campaign cost
$30,800
Revenue generated
7X
Return on ad spend
The numbers behind the numbers
Response rate
0.72%
Cost per lead
$110
Lead to job close rate
60.5%
Cost per completed job
$183
Average job value
$1,339
How many jobs would a campaign this size need to pay for itself?
If your response and close rate was the same as the above, at $4,200 in spend:
If your average job is $500
9 jobs
If your average job is $1,000
5 jobs
If your average job is $1,500
3 jobs
If your average job is $2,500
2 jobs
If your average job is $5,000
1 job
What is Radius Bomb?
A SendJim campaign that starts with a map instead of a list. You draw the area you want, SendJim finds every deliverable address inside it, and more than 20 property and demographic filters narrow that down to the homes matching your ideal customer. It reaches places a purchased list cannot, including gated communities and the subdivisions you actually want. See how this service works.
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