The Money Lever Podcast · Ep. 12
Episode notes
In this episode of The Money Lever Podcast, Josh Latimer tackles the most emotional and misunderstood lever in business: pricing. Most business owners know they should raise prices, but fear, guilt, and false beliefs keep them stuck running accidental nonprofits instead of profitable companies.
Josh breaks down why profit is not greedy, why pricing has a disproportionate impact on take-home income, and how private equity instantly increases business value by raising prices the right way. He walks through real-world math that shows how a simple price increase can triple profit without adding more work, stress, or customers.
This episode reframes pricing as a moral obligation, not a necessary evil, and gives you four practical ways to raise prices ethically while working less and earning more.
Josh has built and exited four companies, spoken on more than 100 stages, and coached over 1,000 small business owners on growing their take-home profit. He started out bankrupt, so he talks about profit like someone who had to fight for it.
In this episode of The Money Lever Podcast, Josh Latimer breaks down the most misunderstood word in business: systems. Instead of chasing new tools, software, or complicated frameworks, Josh explains a powerful truth most business owners miss. You already have systems. Every business does.
In this episode of The Money Lever Podcast, Josh Latimer breaks down customer ascension and value ladders, and why most businesses are leaving massive money on the table without realizing it.
In this episode of The Money Lever Podcast, Josh Latimer breaks down one of the most overlooked profit opportunities in any business: delivery.
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