Episode notes
What this episode covers
In this episode, Josh breaks down choreography—the often-overlooked art of how things happen, not just what you say or do. From customer follow-ups to employee conversations to parenting, choreography is the difference between being ignored and getting instant buy-in.
You’ll learn why entrepreneurs are closer to theatrical producers than technicians, how tiny changes in framing, timing, tone, and delivery can massively increase response rates, and how to influence outcomes ethically without manipulation.
This episode will change how you text, email, lead, sell, follow up, and communicate—forever.
HostJosh LatimerSendJim Founder
Josh has built and exited four companies, spoken on more than 100 stages, and coached over 1,000 small business owners on growing their take-home profit. He started out bankrupt, so he talks about profit like someone who had to fight for it.