The Money Lever Podcast · Ep. 11
Episode notes
In this episode, Josh Latimer breaks down the “Average Ticket” pillar of FRAP (Frequency, Referrals, Average Ticket, Pricing) and explains why the goal isn’t cheaper advertising—it’s more valuable customers. When your customer value goes up, you can outspend competitors on marketing, buy more leads, and still keep more profit.
Josh walks through the 4 core ways to increase average ticket (without being annoying or unethical), how to upsell and cross-sell tastefully, and why most businesses try to charge “steakhouse prices” while delivering a “Waffle House vibe.”
Josh has built and exited four companies, spoken on more than 100 stages, and coached over 1,000 small business owners on growing their take-home profit. He started out bankrupt, so he talks about profit like someone who had to fight for it.
In this episode of The Money Lever Podcast, Josh Latimer breaks down the most misunderstood word in business: systems. Instead of chasing new tools, software, or complicated frameworks, Josh explains a powerful truth most business owners miss. You already have systems. Every business does.
In this episode of The Money Lever Podcast, Josh Latimer breaks down customer ascension and value ladders, and why most businesses are leaving massive money on the table without realizing it.
In this episode of The Money Lever Podcast, Josh Latimer breaks down one of the most overlooked profit opportunities in any business: delivery.
14 Days, 100% Risk Free
